NLP: Redefining the future of eCommerce

At the same time, the new jobs are concentrated in a handful of large cities and tech hubs. In today’s digital age, e-commerce has become an essential part of our daily lives. With the rise of online shopping, businesses need to stay competitive by constantly improving their processes and streamlining their operations.

NLP in e-commerce

At its current stage of development, NLP is already very sophisticated thanks to deep learning, enabling the machines not only to decode the surface meaning but also to go much deeper, finding contexts and emotions hidden between words. According to a study by Oracle, 80% of businesses plan to use chatbots by 2025. Implementing NLP-powered chatbots can improve customer support and increase efficiency, ultimately leading to increased sales. This level of accuracy will be achieved by taking into account who you are, what you are most likely to buy based on purchase history. That is why a lot of companies are turning to machine learning and NLP, to get true customer feedback that is beneficial. In the end, companies depend on customer satisfaction, so their opinion matters and can help with improving business.

Revolutionary Chatbots: How Chat GPT is Changing the Game in Natural Language Processing

Additional techniques like custom tokenization can specify how NLP should break each language down into discrete units. In most Western languages, we break language units down into words separated by spaces. But in Chinese, Japanese, and Korean languages, spaces don’t divide words or concepts. And an NLP-based technology like Cognitive Embeddings Search (CES) learns from categories, product names, and text descriptions to solve the issue of frustrated and zero-result searches—even when very few search results pop up.

It also estimates that home robots or domestic robots will contribute $11 billion in revenue by 2020. Review chapters could be an important sources of information for academicians and practitioners in guiding their decision-making and work practices [10]. High-quality reviews are cited more frequently [11]; and are found to be downloaded more often than any published article, as they offer a high-quality information from various articles in an effective way [12]. In addition, reviews enable one to have an overview, if not a detailed knowledge of the area in question, as well as references to the most useful primary sources [13]. We are a community of more than 103,000 authors and editors from 3,291 institutions spanning 160 countries, including Nobel Prize winners and some of the world’s most-cited researchers. Publishing on IntechOpen allows authors to earn citations and find new collaborators, meaning more people see your work not only from your own field of study, but from other related fields too.

How Natural Language Processing Can Boost E-commerce Efficiency

The qualitative quality of the data and the enormous feedback volume are two obstacles in conducting customer feedback analysis. The analysis of textual comments, reviews, and unstructured text is far more complicated than the analysis of quantitative ratings, which can be done because ratings are quantitative. Nowadays, with the help of Natural Language Processing and Machine Learning, it is possible to process enormous amounts of text effectively without the assistance of humans.

NLP in e-commerce

Not only these questions are addressed, but the solutions can be taken to the new level with NLP. Computers now can understand what exactly customers mean when they type a word or phrase or speak in the search field. Text processing is now more filtered, clean and noise-free so that it can be readily analyzable without having to go through a backhand processing. Preferences based on search history, recommendations based on sales history, notifications, etc., and give users a delightful experience. As the usage of smartphones and tablets increases day by day, mobile-optimized websites and apps are gaining momentum to give users online shopping experience a fulfilling one.

Leveraging NLP (Natural Language Processing) to improve customer experience in the e-commerce industry

Mark Engel’s personal hypnosis and NLP (Neuro Linguistic Programming) practice. He brings this diverse background and experience to assist his clients in achieving their goals and inner breakthroughs. Mark was formally trained in hypnotism through several Hypnosis Certification Courses accredited by the National Guild of Hypnotists.

It analyses recent searches you made, past purchase behavior to bring out seamless shopping experience. E-Commerce sales in 2017 in the United States amounted to almost 453 billion US dollars, and it is expected to grow by 779.5 billion US dollars in 2021. The opportunities are wide open as people prefer online shopping more than the brick and mortar and that’s primarily because of the benefits available are plentiful. A case study from Netflix, a global streaming platform, illustrates the effectiveness of NLP-powered personalised recommendations. Netflix uses NLP algorithms to analyse customer viewing history and preferences, and to suggest movies and TV shows that are likely to be of interest to each individual customer.

Chatbots and Retail: Enhancing Efficiency and Personalization

As the amount of electronically available text in education is increasing rapidly, NLP can be effective in organising the relevant text for teaching. For, it can be a very onerous task for teachers to identify appropriate materials for effective input during lectures. That is, teaching with the most up to date course materials is beneficial for both students in learning and teachers in teaching the subjects more effectively and efficiently [41]. In addition, NLP can be effective in research, especially in formulating meaningful extractions from bodies of literature (systematic reviews, scoping reviews, meta-analyses etc.). In addition, NLP can be effective in processing qualitative data, such as those collected from interviews, in various formats including audio, video and text.

NLP in e-commerce

This can lead to a better user experience and increase the likelihood of the customer making a purchase. Interactions between citizens and government involve enormous volumes of information exchange. Filtering and formatting such large amounts of data is a complex task, which can be effectively managed by the use of NLP with AI and ML techniques [40]. For instance, sentiment analysis can be used for mining opinions from huge datasets, including feedback, complaints and reviews about a particular policy, thereby ascertaining what the general consensus on it is [41]. This would help the relevant government agencies in selecting appropriate strategies to address the issues identified.

NLP Tasks

Several businesses offer NLP implementation services in e-commerce, helping businesses like yours improve their customer experience and boost sales. Natural Language Processing allows machines to readily identify which phrases and terms are commonly used by humans when searching for a specific product. It aids in the personalization of searches for users who interact with the system via a search engine. We’ll go through some of the most popular NLP applications in 2021, as well as how NLP may aid eCommerce businesses.

  • NLP offers exciting opportunities to create life-like touchpoints that mimic human interactions.
  • He brings this diverse background and experience to assist his clients in achieving their goals and inner breakthroughs.
  • By analyzing customer data and behavior, NLP can help companies provide personalized recommendations and marketing messages.
  • Similarly, channels 2 & 3 have the same sequence of layers applied with the same attribute values used in channel 1.

According to a study by Newvoicemedia, 67% of customers are more likely to purchase a product if they can see customer reviews. The use of sentiment analysis in ecommerce can provide valuable feedback and improve the customer experience, ultimately leading to increased sales. Natural Language Processing (NLP) is a subfield of Natural Language Processing Examples in Action Artificial Intelligence (AI) that deals with the understanding and processing of human language. It enables computers to understand, interpret, and generate human-like speech and text. NLP is used to build sophisticated tools and processes that can understand customer behavior, search queries, sentiment analysis, and more.

Challenges in Retail industry

Businesses can internationalise their operations, and trade relations can be improved, thereby enhancing global commerce. Application of NLP can be found in a range of business contexts, some of which are described in what follows. Focusing on the brief background discussed, it can be identified that there is a growing demand and scope for larger application of NLP in various sectors. Therefore, reviewing the applications of NLP in different sectors contributes valuable knowledge to academicians, researchers and industry practitioners working in the areas of NLP applications.

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